PowerUp!

Here’s a short excerpt from an article on Forbes.com that discusses why Internet Spam won’t be going away anytime soon:

This is why spam is such a hard problem to solve. For each e-mail, the spammer pays a cost and receives a benefit. But there is an additional cost paid by the e-mail recipient. Because so much spam is unwanted, that additional cost is huge–and it’s a cost that the spammer never sees. If spammers could be made to bear the total cost of spam, then its level would be more along the lines of what society would find acceptable.Read More of “Why Spam Won’t Go Away”

It’s unfortunate that spam has become the issue that it has, but there’s little to no downside for those responsible for sending spam. Even if only one person responds to an offer they mail out, it’s worth it to them, because it only costs fractions of a cent (if even that) for a spammer to send messages out.

Let’s face it – some businesses do just fine without a website. But, not having a website means missing out on providing potential customers with information that could be helpful to them (and make them more likely to visit/spend money with you!)

Enter Google AdWords and their new Hosted Business Pages feature. When you setup an Adwords Starter Edition account, you get this ability.  It’s a basic information page where you can tell people more about your business when they click on an ad. Read more about Hosted Business Pages here.

Check this out: GeoGreetings. See, I told you so

We’ve been using Google’s Sitemap protocol for a while now, and we were excited to hear that Yahoo! and Microsoft will also be supporting the protocol with their search indexing. Sitemaps.org has more info.

After a bit of construction, The Pizza Joint is back in Evans. We hope you’ll drop by and give them a visit!

From eWeek.com:

Opinion: The recent surge in spam volume is due to the assertiveness of botnets and an increase in the sophistication of their spamming efforts.

Everybody’s seen it by now. Spam is up like gangbusters in the last few months. And not just in volume; a lot more of it is getting through filtering mechanisms that had previously been pretty reliable. It’s an aggravating and depressing situation.

A number of factors have contributed to the situation, and what they all have in common, unfortunately, is that spammers are getting much more sophisticated.

Read More…