PowerUp!

Matheny Imports, a Jaguar/Land Rover dealership located in Jacksonville, FL, requested an updated design to better reflect their product as well as bring them above and beyond their competitors’ sites. They expressed that their old site was functional, but lacked a distinctive design and an intuitive user interface. They also requested the ability to easily update the site’s content, which made them a perfect fit for Powerserve’s WSA content management solution.

View the Before and After shots

The Matheny project presented a number of technical hurdles that had to be overcome. First, a third-party service that provided automobile images, different color options, and 360 degree interior views needed to be implemented. On the homepage, we were presented with the challenge of displaying multiple vehicles as well as pertinent information. To accomplish this, we utilized sliding content areas to display the content in a clean and organized fashion. The homepage also features a Monthly Specials section for the most recent deals and events that are going on at the dealership. Thanks to the WSA, Matheny is able to update this content quickly and easily from their web browser.

The vehicle quick-search was another technical achievement on this project. This search functionality needed to be able to gather data entered by the user and pass it through to a third-party service seamlessly. This allows users to quickly narrow down their vehicle search, presenting them with only relevant vehicle options.

The luxury car business has to really be innovative to be successful. Our customers’ expectations are for nothing short of excellence. So when we decided to redesign our website we not only wanted it to reflect the prestige of our product lines, but we also wanted it to be functional as well. Powerserve knew exactly what we needed and jumped in the driver’s seat, if you’ll pardon the pun. They developed a sleek new design for our website and then set us up on their content management solution, which allowed us to update all of our content whenever we want. They even made some special modifications that allowed our site to import product images directly from an industry content provider. Bottom line? This new website will help us sell more cars.Richard Mustafa, Matheny Imports

Visit the Matheny Imports website: http://www.mathenyimports.com/

Powerserve is an award-winning website design and development company based in Augusta, GA. Visit http://powerserve.net to see more of our work.