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Smith & Smith Attorneys

You may remember the blog article we posted, “Not Your Typical Lawyer Site,” which profiled Smith & Smith Attorneys, a family law practice in Augusta, Georgia. The ladies at Smith & Smith came back to Powerserve with a new goal; they wanted to take the new site to the next level and start driving some organic web traffic to it. Powerserve recommended a locally targeted search engine optimization campaign.

Zeroing in on a local search engine market can be extremely cost effective as compared to a national or global campaign. (National or global campaigns can run into the hundreds of thousands of dollars depending on the competitive landscape of the targeted key words and phrases). It can also produce very quick results, sometimes taking just a couple of weeks (although, there are no guarantees)! And often times local businesses will find that their competitors are pretty easy to beat in the rankings because their sites may not even be standards compliant, much less search engine optimized.

Our initial analysis of SmithandSmithAttorneysAugusta.com confirmed our suspicion—that the site seemed to be buried in the website rankings by a lot of other sites that, frankly, were winning the search engine game only because no one else was playing. Our first clue was the abundance of directories—not competitors’ websites—that were scoring above Smith & Smith in the rankings; these sites typically score well due to the abundance of semi-relevant content they aggregate. They can also be unseated in their search engine rankings by developing highly relevant content and by using some key SEO techniques.

The end result? SmithandSmithAttorneysAugusta.com jumped from page 6 of the Google search results to the second position on page 1! So anybody who searches the web for family law practices in Augusta, Georgia should arrive at the Smith & Smith Attorney’s website straight away, which also means that their phones are ringing a lot more!

The New SmithandSmithAttorneysAugusta.com

Smith & Smith Attorneys came to PowerServe through a referral from one of our clients. They were informed that if anyone can design an atypical lawyer website it was us. We wanted to avoid the typical cliches: Lady Justice, scales, gavels, etc. The ladies at Smith & Smith gave us the creative latitude to be unorthodox and adventurous with the design – “chic” was a word heard often – but it still needed to be professional.

Family Law is a very sensitive practice area. Smith & Smith Attorneys often come to know their clients during one of the most difficult times of their lives – the end of their marriage. PowerServe decided to focus on the personality of the law firm rather than the particular aspect of the law that they practiced. The atmosphere of the firm is really very different; a warm and inviting environment designed to make clients feel comfortable and at ease. The challenge for PowerServe was that the website needed to reflect the character of the Smith & Smith practice. The jury is in and they’ve ruled in our favor!

I would certainly say that your company was able to capture the essence of who we are as a firm and to convey that message to potential clients who will view our site. We wanted a non-traditional site that would express our personalities and show who we are both as people and as professionals. Your company provided consultation with us to understand our message and recommended a photographer who was able to capture our personalities on film. We could not be more happy with the services we received. Thank you for a job well done.Beth Ann Smith, Smith & Smith Attorneys

Visit Smith & Smith Attorneys at http://smithandsmithattorneysaugusta.com